Centralised Integration Documentation Hub
TikTok Shop: Scaling Social Commerce to Multi-Million-Pound Growth
Centralised Integration Documentation Hub
The Challenge
PLT’s rapid growth had outpaced its documentation. Knowledge lived in silos, slowing onboarding and creating risk during planning and dependency mapping.
My Role & Approach
I built a centralised documentation hub mapping PLT’s complex integration landscape. I conducted interviews across Tech, Product, and Ops, identified critical gaps, and designed a scalable Confluence structure tailored to different user personas.
I documented 160+ system integrations and 50+ service entries, created visual architecture diagrams, and applied UX writing principles to make complex flows easy to understand. I also developed onboarding guides and scoping frameworks for future squads.
The Outcome
✓ Accelerated onboarding for 120+ team members
✓ Reduced developer dependency in early-stage planning
✓ Supported strategic platform roadmap and decommissioning decisions
✓ Established standards that reduced reliance on tribal knowledge
Note: Specific service names and data flows have been removed to protect PrettyLittleThing’s company privacy.





The Challenge
PLT’s rapid growth had outpaced its documentation. Knowledge lived in silos, slowing onboarding and creating risk during planning and dependency mapping.
My Role & Approach
I built a centralised documentation hub mapping PLT’s complex integration landscape. I conducted interviews across Tech, Product, and Ops, identified critical gaps, and designed a scalable Confluence structure tailored to different user personas.
I documented 160+ system integrations and 50+ service entries, created visual architecture diagrams, and applied UX writing principles to make complex flows easy to understand. I also developed onboarding guides and scoping frameworks for future squads.
The Outcome
✓ Accelerated onboarding for 120+ team members
✓ Reduced developer dependency in early-stage planning
✓ Supported strategic platform roadmap and decommissioning decisions
✓ Established standards that reduced reliance on tribal knowledge
Note: Specific service names and data flows have been removed to protect PrettyLittleThing’s company privacy.

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Built by Amy Adams
Built by Amy Adams
Built by Amy Adams
© 2025 ProductByAmy.
All Rights Reserved.
Built by Amy Adams
© 2025 ProductByAmy.
All Rights Reserved.