The Challenge
PLT needed a way to clear markdown inventory without diluting its core brand. The solution was launching PLT Outlet - a standalone site operating independently but still benefiting from shared infrastructure.

My Role & Approach
I owned delivery of backend services for the new site. I defined the product identification strategy, created tickets to separate outlet logic from PLT’s main catalogue, and ensured data flowed correctly through downstream systems.

I coordinated dependencies across squads, managed isolated environments and service accounts, and implemented custom reporting pipelines so Outlet’s performance could be tracked independently in BigQuery. I also resolved blockers between product services, feeds, and analytics teams during the critical pre-launch window.

The Outcome
✓ Launched on time with full technical independence
✓ Enabled quarterly drop cycles for markdown inventory
✓ Delivered clean reporting visibility with no data overlap
✓ Preserved PLT’s premium positioning while unlocking multi-million-pound incremental revenue