£18M+ IMPACT DELIVERED

Clear priorities Clean delivery Shipped outcomes

Fractional Product Management for eCommerce and digital brands.
I help founders shape ideas, make decisions and turn them into products people want to use.

Trusted by leading digital brands

user pic
user pic
user pic
user pic

0

+

launches shipped across eCom + apps

Case studies & results

A look at the product work I’ve led, from new launches to optimisation projects, all focused on solving the right problems and delivering real commercial impact.

Hey, I'm Amy

I help founders turn ideas into clear plans and real products.

A lot of good ideas go nowhere because there’s no clear direction, too many moving parts, or no one driving them forward. That’s where I come in.

Before going fractional, I spent 3+ years working across product strategy, optimisation and delivery for one of the UK’s biggest eCommerce brands. From app experiments to major launches, the work I supported contributed to over £18M in commercial impact.

Now, I work with founders and digital brands who need help making decisions and moving things forward.

If things feel messy or stuck, I can help bring clarity and figure out what comes next.

About Image

Amy Adams

Founder & Fractional Product Manager

What it's like

to build together

Ways we can work
together

Not sure if you need a full-time PM or just someone to unstick your roadmap?
Here are three ways we can work together,

pick what fits where you are right now.

1-Month Sprint

Growth Intensive

30 days to find what’s blocking growth and fix it. Audit, clarity and a roadmap your team can build tomorrow.

Ideal for: stalled roadmaps, flat conversions or when you need clarity before you build.

Pinpoint where revenue’s leaking

Ranked plan with impact scores

First quick win live inside 14 days

Ongoing Support

Product Management

Fractional product leadership that drives full-time results. I own your roadmap, align the team and make shipping predictable.

Ideal when: you’ve outgrown founder-led product but don’t need a full-time hire.

Pinpoint where revenue’s leaking

10-minute founder updates

Every ticket tied to ROI

Full Build Project

End-to-End Build

From idea to live product, managed, measured and shipped. I lead strategy, scope and delivery, bringing in trusted engineers to build cleanly, on time and on budget.

Ideal when: you’re ready to build a new MVP, upgrade your platform, or ship a major feature.

Clear milestones and

single accountability

Clean handoff, no surprises

Built to scale from day one

Amy turns complex ideas into clear, actionable plans that teams actually deliver. Every sprint felt focused, aligned, and moving forward.

Jawad Zaib

Senior Software Engineer

Fast onboarding

Set up and aligned in under a week. No long ramp-up, just clear goals, priorities and tangible progress from the start.

Clear operating rhythm

Weekly priorities and async updates keep business and dev in sync. Everyone stays aligned, focused, and shipping on time.

Commercial clarity

Every sprint ties to results that matter, revenue, retention or conversion. Clear focus, no wasted development effort.

From product strategy deep dives to UX breakdowns, I share what actually helps digital products grow. Think of it as a behind-the-scenes look at how founders and teams turn ideas into products people love.

The product blog

Frequently asked questions

What is a fractional product manager?

A fractional product manager gives you senior-level product leadership without the full-time hire. I plug into your business part-time or project-based to own the roadmap, align teams, and make delivery predictable.

Who do you work with?

What types of projects do you take on?

How much does it cost?

How do we get started?

Do you work with existing teams or just new builds?

Image

Got a project or
question in mind?

If you’re exploring how we could work together or want clarity on where your product’s heading fill out the form. I reply personally within 24 hours.

user pic

productbyamy@gmail.com

reply with in 24 hrs

£18M+ IMPACT DELIVERED

Clear priorities
Clean delivery
Shipped outcomes

Fractional Product Management for eCommerce and digital brands.
I help founders shape ideas, make decisions and turn them into products people want to use.

Trusted by leading digital brands

user pic
user pic
user pic
user pic

0

+

launches shipped across eCom + apps

Hey, I'm Amy

I help founders turn ideas into clear plans and real products.

A lot of good ideas go nowhere because there’s no clear direction, too many moving parts, or no one driving them forward. That’s where I come in.

Before going fractional, I spent 3+ years working across product strategy, optimisation and delivery for one of the UK’s biggest eCommerce brands. From app experiments to major launches, the work I supported contributed to over £18M in revenue impact.

Now, I work with founders and digital brands who need help making decisions and moving things forward.

If things feel messy or stuck, I can help bring clarity and figure out what comes next.

About Image

Amy Adams

Founder & Fractional Product Manager

What it's like to build together

  • Empathetic and thoughtful. Amy bridges business needs with technical reality and leads with structure and insight

    Noaman Ilyas

    Software Engineer

  • Super quick and super clever. Amy played a major role in growing our TikTok Shop to millions a month and was fab to work with

    Cissy Jones

    Social Media Manager

  • One of the sharpest Product Owners I’ve worked with. Amy brings clarity, direction, and alignment to every project

    Amir Khan

    Senior Software Engineer

  • Brings structure and focus. Amy aligns complex projects while caring deeply about both product and people

    Wilson Govindji

    Delivery Manager

  • Brings clarity and momentum. Amy listens, bridges perspectives, and drives teams forward with focus and collaboration.

    Omar Qazi

    Senior Software Egineer

  • Bridges tech and business effortlessly. Amy communicates with clarity, composure, and professionalism under pressure

    Mehmet Ali Kandemir

    Lead Developer

  • Balances clarity and delivery. Amy communicates seamlessly across teams and manages priorities with calm precision

    Tim Hockham

    Agile Delivery Lead

  • Calm, patient, and positive. Amy keeps morale high and delivery smooth even under pressure.

    Birsen Aydın

    Senior Software Developer

  • Turns goals into clear roadmaps. Amy translates business needs into actionable plans with focus and precision

    Jawad Zaib

    Senior Software Engineer

  • Delivers under pressure. Amy thrives in fast-paced environments and earns trust across teams and leadership

    Rafe Bell

    Technical Product Manager

£18M+ IMPACT DELIVERED

Clear priorities Clean delivery Shipped outcomes

Fractional Product Management for eCommerce and digital brands. I help founders shape ideas, make decisions and turn them into products people want to use.

Trusted by leading digital brands

user pic
user pic
user pic
user pic

0

+

launches shipped across eCom + apps

case studies &

results

£18M+ IMPACT DELIVERED

Clear priorities Clean delivery Shipped outcomes

Fractional Product Management for eCommerce and digital brands. I help founders shape ideas, make decisions and turn them into products people want to use.

Trusted by leading digital brands

user pic
user pic
user pic
user pic

0

+

launches shipped across eCom + apps

Case studies & results

A look at the product work I’ve led, from new launches to optimisation projects, all focused on solving the right problems and delivering real commercial impact.

Case studies & results

A look at the product work I’ve led, from new launches to optimisation projects, all focused on solving the right problems and delivering real commercial impact.

Hey, I'm Amy

I help founders turn ideas into clear plans and real products.

A lot of good ideas go nowhere because there’s no clear direction, too many moving parts, or no one driving them forward. That’s where I come in.

Before going fractional, I spent 3+ years working across product strategy, optimisation and delivery for one of the UK’s biggest eCommerce brands. From app experiments to major launches, the work I supported contributed to over £18M in commercial impact.

Now, I work with founders and digital brands who need help making decisions and moving things forward.

If things feel messy or stuck, I can help bring clarity and figure out what comes next.

About Image

Amy Adams

Founder & Fractional Product Manager

Hey, I'm Amy

I help founders turn ideas into clear plans and real products.

A lot of good ideas go nowhere because there’s no clear direction, too many moving parts, or no one driving them forward. That’s where I come in.

Before going fractional, I spent 3+ years working across product strategy, optimisation and delivery for one of the UK’s biggest eCommerce brands. From app experiments to major launches, the work I supported contributed to over £18M in commercial impact.

Now, I work with founders and digital brands who need help making decisions and moving things forward.

If things feel messy or stuck, I can help bring clarity and figure out what comes next.

About Image

Amy Adams

Founder & Fractional Product Manager

What My partners say

What it's like to build together

What it's like to build together

  • Empathetic and thoughtful. Amy bridges business needs with technical reality and leads with structure and insight

    Noaman Ilyas

    Software Engineer

  • Super quick and super clever. Amy played a major role in growing our TikTok Shop to millions a month and was fab to work with

    Cissy Jones

    Social Media Manager

  • One of the sharpest Product Owners I’ve worked with. Amy brings clarity, direction, and alignment to every project

    Amir Khan

    Senior Software Engineer

  • Brings structure and focus. Amy aligns complex projects while caring deeply about both product and people

    Wilson Govindji

    Delivery Manager

  • Brings clarity and momentum. Amy listens, bridges perspectives, and drives teams forward with focus and collaboration.

    Omar Qazi

    Senior Software Egineer

  • Bridges tech and business effortlessly. Amy communicates with clarity, composure, and professionalism under pressure

    Mehmet Ali Kandemir

    Lead Developer

  • Balances clarity and delivery. Amy communicates seamlessly across teams and manages priorities with calm precision

    Tim Hockham

    Agile Delivery Lead

  • Calm, patient, and positive. Amy keeps morale high and delivery smooth even under pressure.

    Birsen Aydın

    Senior Software Developer

  • Turns goals into clear roadmaps. Amy translates business needs into actionable plans with focus and precision

    Jawad Zaib

    Senior Software Engineer

  • Delivers under pressure. Amy thrives in fast-paced environments and earns trust across teams and leadership

    Rafe Bell

    Technical Product Manager

  • Empathetic and thoughtful. Amy bridges business needs with technical reality and leads with structure and insight

    Noaman Ilyas

    Software Engineer

  • Super quick and super clever. Amy played a major role in growing our TikTok Shop to millions a month and was fab to work with

    Cissy Jones

    Social Media Manager

  • One of the sharpest Product Owners I’ve worked with. Amy brings clarity, direction, and alignment to every project

    Amir Khan

    Senior Software Engineer

  • Brings structure and focus. Amy aligns complex projects while caring deeply about both product and people

    Wilson Govindji

    Delivery Manager

  • Brings clarity and momentum. Amy listens, bridges perspectives, and drives teams forward with focus and collaboration.

    Omar Qazi

    Senior Software Egineer

  • Bridges tech and business effortlessly. Amy communicates with clarity, composure, and professionalism under pressure

    Mehmet Ali Kandemir

    Lead Developer

  • Balances clarity and delivery. Amy communicates seamlessly across teams and manages priorities with calm precision

    Tim Hockham

    Agile Delivery Lead

  • Calm, patient, and positive. Amy keeps morale high and delivery smooth even under pressure.

    Birsen Aydın

    Senior Software Developer

  • Turns goals into clear roadmaps. Amy translates business needs into actionable plans with focus and precision

    Jawad Zaib

    Senior Software Engineer

  • Delivers under pressure. Amy thrives in fast-paced environments and earns trust across teams and leadership

    Rafe Bell

    Technical Product Manager

  • Empathetic and thoughtful. Amy bridges business needs with technical reality and leads with structure and insight

    Noaman Ilyas

    Software Engineer

  • Super quick and super clever. Amy played a major role in growing our TikTok Shop to millions a month and was fab to work with

    Cissy Jones

    Social Media Manager

  • One of the sharpest Product Owners I’ve worked with. Amy brings clarity, direction, and alignment to every project

    Amir Khan

    Senior Software Engineer

  • Brings structure and focus. Amy aligns complex projects while caring deeply about both product and people

    Wilson Govindji

    Delivery Manager

  • Brings clarity and momentum. Amy listens, bridges perspectives, and drives teams forward with focus and collaboration.

    Omar Qazi

    Senior Software Egineer

  • Bridges tech and business effortlessly. Amy communicates with clarity, composure, and professionalism under pressure

    Mehmet Ali Kandemir

    Lead Developer

  • Balances clarity and delivery. Amy communicates seamlessly across teams and manages priorities with calm precision

    Tim Hockham

    Agile Delivery Lead

  • Calm, patient, and positive. Amy keeps morale high and delivery smooth even under pressure.

    Birsen Aydın

    Senior Software Developer

  • Turns goals into clear roadmaps. Amy translates business needs into actionable plans with focus and precision

    Jawad Zaib

    Senior Software Engineer

  • Delivers under pressure. Amy thrives in fast-paced environments and earns trust across teams and leadership

    Rafe Bell

    Technical Product Manager

Ways we can work together

Not sure if you need a full-time PM or just someone to unstick your roadmap?
Here are three ways we can work together, pick what fits where you are right now.

1-Month Sprint

Growth Intensive

30 days to find what’s blocking growth and fix it.

Audit, clarity and a roadmap your team can build tomorrow.

Ideal for: stalled roadmaps, flat conversions or when you need clarity before you build.

Pinpoint where revenue’s leaking

Ranked plan with impact scores

First quick win live inside 14 days

Ongoing Support

Product Management

Part-time product leadership that drives full-time results.

I own your roadmap, align the team and make shipping predictable.

Ideal when: you’ve outgrown founder-led product but don’t need a full-time hire.

Pinpoint where revenue’s leaking

10-minute founder updates

Every ticket tied to ROI

Full Build Project

End-to-End
Build

From idea to live product, managed, measured and shipped.

I lead strategy, scope and delivery, bringing in trusted engineers to build cleanly, on time and on budget.

Ideal when: you’re ready to build a new MVP, upgrade your platform, or ship a major feature.

Clear milestones and single accountability

Clean handoff, no surprises

Built to scale from day one

Amy turns complex ideas into clear, actionable plans that teams actually deliver. Every sprint felt focused, aligned, and moving forward.

Jawad Zaib

Senior Software Engineer

Fast onboarding

Set up and aligned in under a week. No long ramp-up, just clear goals, priorities and tangible progress from the start.

Clear operating rhythm

Weekly priorities and async updates keep business and dev in sync. Everyone stays aligned, focused, and shipping on time.

Commercial clarity

Every sprint ties to results that matter, revenue, retention or conversion. Clear focus, no wasted development effort.

Ways we can work together

Not sure if you need a full-time PM or just someone to unstick your roadmap?
Here are three ways we can work together, pick what fits where you are right now.

1-Month Sprint

Growth
Intensive

30 days to find what’s blocking growth and fix it. Audit, clarity and a roadmap your team can build tomorrow.

Ideal for: stalled roadmaps, flat conversions or when you need clarity before you build.

Pinpoint where revenue’s leaking

Ranked plan with impact scores

First quick win live inside 14 days

Ongoing Support

Product Management

Part-time product leadership that drives full-time results. I own your roadmap, align the team and make shipping predictable.

Ideal when: you’ve outgrown founder-led product but don’t need a full-time hire.

Pinpoint where revenue’s leaking

10-minute founder updates

Every ticket tied to ROI

Full Build Project

End-to-End
Build

From idea to live product, managed, measured and shipped. I lead strategy, scope and delivery, bringing in trusted engineers to build cleanly, on time and on budget.

Ideal when: you’re ready to build a new MVP, upgrade your platform, or ship a major feature.

Clear milestones and single accountability

Clean handoff, no surprises

Built to scale from day one

Amy turns complex ideas into clear, actionable plans that teams actually deliver. Every sprint felt focused, aligned, and moving forward.

Jawad Zaib

Senior Software Engineer

1-Month Sprint

Growth
Intensive

30 days to find what’s blocking growth and fix it. Audit, clarity and a roadmap your team can build tomorrow.

Ideal for: stalled roadmaps, flat conversions or when you need clarity before you build.

Pinpoint where revenue’s leaking

Ranked plan with impact scores

First quick win live inside 14 days

Ongoing Support

Product Management

Part-time product leadership that drives full-time results. I own your roadmap, align the team and make shipping predictable.

Ideal when: you’ve outgrown founder-led product but don’t need a full-time hire.

Pinpoint where revenue’s leaking

10-minute founder updates

Every ticket tied to ROI

Full Build Project

End-to-End
Build

From idea to live product, managed, measured and shipped. I lead strategy, scope and delivery, bringing in trusted engineers to build cleanly, on time and on budget.

Ideal when: you’re ready to build a new MVP, upgrade your platform, or ship a major feature.

Clear milestones and single accountability

Clean handoff, no surprises

Built to scale from day one

Amy turns complex ideas into clear, actionable plans that teams actually deliver. Every sprint felt focused, aligned, and moving forward.

Jawad Zaib

Senior Software Engineer

Fast onboarding

Set up and aligned in under a week. No long ramp-up, just clear goals, priorities and tangible progress from the start.

Clear operating rhythm

Weekly priorities and async updates keep business and dev in sync. Everyone stays aligned, focused, and shipping on time.

Commercial clarity

Every sprint ties to results that matter, revenue, retention or conversion. Clear focus, no wasted development effort.

The product

The product

blog

blog

From product strategy deep dives to UX breakdowns, I share what actually helps digital products grow.
Think of it as a behind-the-scenes look at how founders and teams turn ideas into products people love.

From product strategy deep dives to UX breakdowns, I share what actually helps digital products grow. Think of it as a behind-the-scenes look at how founders and teams turn ideas into products people love.

From product strategy deep dives to UX breakdowns, I share what actually helps digital products grow. Think of it as a behind-the-scenes look at how founders and teams turn ideas into products people love.

Frequently asked questions

Frequently asked questions

What is a fractional product manager?

A fractional product manager gives you senior-level product leadership without the full-time hire. I plug into your business part-time or project-based to own the roadmap, align teams, and make delivery predictable.

Who do you work with?

What types of projects do you take on?

Do you work with existing teams or just new builds?

How much does it cost?

How do we get started?

Image

Got a project or question in mind?

If you’re exploring how we could work together or want clarity on where your product’s heading fill out the form. I reply personally within 24 hours.

Prefer LinkedIn?

user pic

productbyamy@gmail.com

reply with in 24 hrs

Got a project or question in mind?

If you’re exploring how we could work together or want clarity on where your product’s heading fill out the form. I reply personally within 24 hours.

Prefer LinkedIn?

user pic

productbyamy@gmail.com

reply with in 24 hrs

Got a project or question in mind?

If you’re exploring how we could work together or want clarity on where your product’s heading fill out the form. I reply personally within 24 hours.

user pic

productbyamy@gmail.com

reply with in 24 hrs

Prefer LinkedIn?