I opened Airbnb last night to check a place to stay… but something caught my eye.

There are now tabs not just for Stays, but for Experiences and Services:

✨ Photography
✨ Private chefs
✨ Massages
✨ Curated by city
✨ Hosted by individuals
✨ Seamlessly booked

And that’s when it hit me:

Airbnb isn’t just about homes anymore.
They’re starting to sell moments.
Fully packaged, emotionally driven lifestyle experiences.

It’s like the core question quietly shifted from:

💬 “Where are you staying?” → “What kind of trip are you building?”

It’s not just about location.
It’s about who you’ll meet, what you’ll do and how it will feel.

From a product POV, a few things stood out:


📲 Category blending → One cohesive ecosystem

What I love is how seamless this feels.
No bolt-on tabs. Just a natural evolution.

Stays, experiences and services all share the same design system:

👉🏼 Unified card styles
👉🏼 Familiar booking flows
👉🏼 Same calm, cohesive UI

You never feel like you’re switching modes, just deepening the journey.


📲 Human-first → Still hosted by people, not providers

Even with new services, it’s still:

👉🏼 “Photos by Sophie”
👉🏼 “Dining with Dan”

There’s always a name. A face. A sense of who you’re meeting.
It feels personal, like Airbnb always has.


📲 Low-friction upsell → The extra stuff feels natural

The way Airbnb introduces upgrades is so smooth you barely notice it.

No loud “add this now!” banners.
Just soft nudges, like:

👉🏼 “Looking for something to do while you’re here?”

And before you know it, you’re booking a massage or private chef.
It doesn’t feel like an upsell.
It feels like building a better trip.


📲 Emotional UX → Services that still feel like Airbnb

This could’ve easily felt transactional or off-brand. But it doesn’t.

Even the extras are thoughtfully packaged, for example:

👉🏼 “Fusion Indian Fine Dining by Dan – From £70”

With rich photos, a profile pic, and a short story about what makes Dan’s dinners worth showing up for.

It’s warm. It’s intentional.
It still feels like Airbnb.


This isn’t just marketplace expansion.
It’s brand architecture evolving quietly and elegantly through design.