PRODUCT STRATEGY

portfolio

A selection of case studies where I’ve applied product strategy, technical insight, and cross-functional leadership to deliver scalable solutions, unlock revenue, and future-proof digital platforms.

A selection of case studies where I’ve applied product strategy, technical insight, and cross-functional leadership to deliver scalable solutions, unlock revenue, and future-proof digital platforms.

PRODUCT STRATEGY

portfolio

+£1.4M Revenue Unlocked with TikTok SKU Automation

TikTok Shop API Integration

Product Strategy, API Integration, Marketplace Enablement

+£1.4M Revenue Unlocked with TikTok SKU Automation

TikTok Shop API Integration

Product Strategy, API Integration, Marketplace Enablement

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+6.9% Gross Sales: AI-Powered Merchandising Platform Migration

Boosting Product Discovery with Bloomreach Integration

Backend Enablement, Martech Integration, Visual Merchandising

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+6.9% Gross Sales: AI-Powered Merchandising Platform Migration

Boosting Product Discovery with Bloomreach Integration

Backend Enablement, Martech Integration, Visual Merchandising

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£8.8M Uplift from Mobile UX Optimisation

App Optimisation & CRO Experiments

CRO Strategy, UX Experimentation, A/B Testing

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£8.8M Uplift from Mobile UX Optimisation

App Optimisation & CRO Experiments

CRO Strategy, UX Experimentation, A/B Testing

£80K Annual Savings: Cross-Tribe Product Service Transformation

Product Service Refactor

£80K Annual Savings: Cross-Tribe Product Service Transformation

Product Service Refactor

Marketplace Expansion: Onboarding Dior, Burberry & Co on PrettyLittleThing

Onboarding Internal Group Brands (PLT x Debenhams)

Marketplace Expansion: Onboarding Dior, Burberry & Co on PrettyLittleThing

Onboarding Internal Group Brands (PLT x Debenhams)

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£7.8M Revenue Safeguarded via Real-Time Feed Automation

Intelligent Reach API Integration

Product Ownership, Backend Integration, Martech Enablement

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£7.8M Revenue Safeguarded via Real-Time Feed Automation

Intelligent Reach API Integration

Product Ownership, Backend Integration, Martech Enablement

PLT Outlet: Delivering a Standalone Markdown Site

Strategic Launch of a Standalone Markdown Channel

PLT Outlet: Delivering a Standalone Markdown Site

Strategic Launch of a Standalone Markdown Channel

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Centralised Integration Documentation Hub

PLT Tech Stack Documentation

Documentation, Service Architecture, Stakeholder Alignment, Onboarding Experience

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Centralised Integration Documentation Hub

PLT Tech Stack Documentation

Documentation, Service Architecture, Stakeholder Alignment, Onboarding Experience

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Unifying UX at Scale: A Component-Level UI Audit Across Boohoo Group Brands

Cross-Brand UX Gap Analysis

UX Auditing, Design Systems, Feature Alignment

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Unifying UX at Scale: A Component-Level UI Audit Across Boohoo Group Brands

Cross-Brand UX Gap Analysis

UX Auditing, Design Systems, Feature Alignment

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