More Sizes, More Trust: How SKIMS Gets Inclusive UX Right
More Sizes, More Trust: How SKIMS Gets Inclusive UX Right
“What size did you get?” 👀
We’ve all asked it. In comments, group chats, even to strangers online.
Because shopping isn’t just about how a product looks.
It’s about imagining yourself in it:
Would that fit me?
Would it look like that on me?
That’s what makes SKIMS’ “See Additional Sizes” feature a UX win.

With one click, you can view the item on models of different body types, complete with height, bust and dress size info.
✨ It’s simple
✨ It’s inclusive
✨ It’s so needed
Sure, it takes more to deliver.
More models. More photography. More data.
But what it gives back?
💌 Less guesswork
💌 More confident purchases
💌 Fewer returns
💌 A better, more relatable experience
This is what proactive inclusivity looks like.
It’s designed in, not left to reviews to do the heavy lifting.
And while this feature is only live on a few SKIMS products, it’s a smart move more brands should be thinking about.
Because great UX doesn’t stop at usability.
It builds trust through representation.
💭 Would a feature like this make you feel more confident shopping online?

“What size did you get?” 👀
We’ve all asked it. In comments, group chats, even to strangers online.
Because shopping isn’t just about how a product looks.
It’s about imagining yourself in it:
Would that fit me?
Would it look like that on me?
That’s what makes SKIMS’ “See Additional Sizes” feature a UX win.

With one click, you can view the item on models of different body types, complete with height, bust and dress size info.
✨ It’s simple
✨ It’s inclusive
✨ It’s so needed
Sure, it takes more to deliver.
More models. More photography. More data.
But what it gives back?
💌 Less guesswork
💌 More confident purchases
💌 Fewer returns
💌 A better, more relatable experience
This is what proactive inclusivity looks like.
It’s designed in, not left to reviews to do the heavy lifting.
And while this feature is only live on a few SKIMS products, it’s a smart move more brands should be thinking about.
Because great UX doesn’t stop at usability.
It builds trust through representation.
💭 Would a feature like this make you feel more confident shopping online?

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