STRATEGY
that sticks
PRODUCT
that performs
respected by teams
I transform digital challenges into strategic product solutions that drive measurable growth and user adoption.
TIKTOK SHOP SPecialist
£18M+ Revenue
BCS Certified
£18M+ Revenue Impact Delivered
Led app UX, TikTok Shop and API feed optimisations, delivering £18M+ in conversion, retention & revenue impact across core commerce journeys.
160k+ SKUs, 7 Microservices,
14-Person Dev Team
Owned delivery across product data, feeds, Akeneo PIM & internal tools, streamlining data integrity and scaling roadmap velocity.
Certified Business Analyst + Strategic Product Lead
Trained in stakeholder mapping & requirements engineering. Blending structure with creativity to turn complexity into product clarity.
Helping digital brands
scale
fashion consultancy PANELIST, 2024
fashion consultancy PANELIST, 2024
BUILD THE RIGHT FEATURES FIRST
BUILD THE RIGHT FEATURES FIRST
FOCUS YOUR TEAM ON WHAT MATTERS
FOCUS YOUR TEAM ON WHAT MATTERS
MOVE FROM IDEAS TO LAUNCH FASTER
MOVE FROM IDEAS TO LAUNCH FASTER
I zoom out to see the full journey and zoom in when the small details matter. From Mobile apps to backend feeds, I bridge gaps between tech and stakeholders to keep things moving.
HOW I bring
value
DELIVER PRODUCTS PEOPLE ACTUALLY USE
DELIVER PRODUCTS PEOPLE ACTUALLY USE
PRODUCT strategy
portfolio
A selection of CASE STUDIES where I’ve applied product strategy, technical insight, and cross-functional leadership to deliver scalable solutions, unlock revenue, and future-proof digital platforms.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 11 13" xmlns="http://www.w3.org/2000/svg"><path d="M 0.231 0.147 C 0.378 0.053 0.578 0 0.787 0 C 0.996 0 1.196 0.053 1.343 0.147 L 10.769 6.146 C 10.917 6.24 11 6.367 11 6.5 C 11 6.633 10.917 6.76 10.769 6.854 L 1.343 12.853 C 1.036 13.049 0.538 13.049 0.231 12.853 C -0.076 12.658 -0.076 12.341 0.231 12.145 L 9.102 6.5 L 0.231 0.855 C 0.083 0.761 0 0.634 0 0.501 C 0 0.368 0.083 0.241 0.231 0.147" fill="rgb(255, 255, 255)" height="13px" id="VuIb87ynZ" width="11px"/></svg>)
helping digital
brands scale
I unlock faster product delivery, sharper user experiences and measurable growth for digital teams. Whether scaling internal tools or optimiSing customer journeys, I bring clarity, ownership, and results
£18M+ Revenue Impact Delivered
Led app UX, TikTok Shop and API feed optimisations, delivering £18M+ in conversion, retention & revenue impact across core commerce journeys.
160k+ SKUs, 7 Microservices,
14-Person Dev Team
Owned TECHNICAL delivery across product data, feeds, Akeneo PIM &
internal tools, streamlining data integrity and scaling roadmap velocity.
Certified Business Analyst +
Strategic Product Lead
Trained in stakeholder mapping & requirements engineering. Blending structure with creativity to turn complexity into product clarity.
LEARN MORE ABOUT ME
Feedback from the development teams, product managers, and stakeholders I've helped navigate complex challenges and drive results. See full recommendations on LinkedIn.
RECOMMENDED BY
teams
“One of the sharpest Product Owners I’ve worked with. Amy aligned to the bigger picture & delivers real, measurable results"
Amir Khan, Senior Software Engineer
“Amy's ability to align stakeholders, manage competing priorities, & keep teams focused on delivering value is truly exceptional.”
Jawad Zaib, Senior Software Engineer
"Amy specialised in supporting influencer collabs & exclusive TikTok Shop edits even before they were integrated onto site"
CIssy Jones, Social Media Manager
“A thoughtful and capable Product Owner who brings clarity, balance, and strong cross-functional communication to every team.”
Tim Hockman, Agile Delivery Lead
“Amy bridges the gap between technical implementation and business needs with clarity and precision"
Mehmet Ali Kandemir, Senior Developer
“What truly impressed me was how deeply Amy cared about the team, not just the product. She championed ideas & ensured work was meaningful & achievable.”
Wilson Govindji, Delivery Manager
“Amy's mix of empathy, strategic thinking and strong product focus made her an invaluable asset to our team.”
Omar Qazi, Senior Software Engineer
“Amy led with clarity and empathy in a high-pressure, fast-moving environment and always delivered”
Rafe Bell, Technical Product Manager
“Amy's positive attitude made a real difference to our team dynamic. She’s calm under pressure, patient & always helpful.”
Birsen Aydin – Senior Software Developer
EXPLORE MY
services
explore my
services
Complete product strategy and execution expertise designed to accelerate growth for digital brands
End-to-end product expertise across Ownership, Business Analysis, and UX. built to unlock clarity, speed, & scale for DTC & digital-first brands.
End-to-end product expertise across Ownership, Business Analysis, and UX. built to unlock clarity, speed, & scale for DTC & digital-first brands.
DISCOVERY
DELIVERY
product
OWNERSHIP
For brands that need strategic product leadership and someone who sees both the big picture and critical details. I'll step in as your product owner to drive roadmap strategy, streamline delivery, and keep your backlog focused and dev-ready. From aligning tech with business goals to coordinating releases, I help you move fast without losing focus.
DISCOVERY
DELIVERY
product
OWNERSHIP
Complete product strategy and execution expertise designed to accelerate growth for digital brands
DISCOVERY
DELIVERY
product ownership
For brands that need strategic product leadership and someone who sees both the big picture and critical details. I'll step in as your product owner to drive roadmap strategy, streamline delivery, and keep your backlog focused and dev-ready. From aligning tech with business goals to coordinating releases, I help you move fast without losing focus.
.
DISCOVERY
DELIVERY
product ownership
For brands that need strategic product leadership and someone who sees both the big picture and critical details. I'll step in as your product owner to drive roadmap strategy, streamline delivery, and keep your backlog focused and dev-ready. From aligning tech with business goals to coordinating releases, I help you move fast without losing focus.
.
THE PRODUCT
blog
Real insights from building products that work. covering strategy, delivery, and the messy bits in between.
working
together
What kind of work do you do?
I solve complex product delivery challenges for digital platforms and commerce brands. From managing backend integrations to coordinating multi-platform releases, I bring structure to technical complexity and keep teams moving fast. I specialize in the messy middle - where business goals meet technical reality.
How do you keep distributed teams working seamlessly together?
How do you keep everyone on the same page?
What happens when something goes wrong during a project?
What's it like working with you?
What kind of work do you do?
I solve complex product delivery challenges for digital platforms and commerce brands. From managing backend integrations to coordinating multi-platform releases, I bring structure to technical complexity and keep teams moving fast. I specialize in the messy middle - where business goals meet technical reality.
How do you keep distributed teams working seamlessly together?
How do you keep everyone on the same page?
What happens when something goes wrong during a project?
What's it like working with you?
working
together
What kind of work do you do?
I solve complex product delivery challenges for digital platforms and commerce brands. From managing backend integrations to coordinating multi-platform releases, I bring structure to technical complexity and keep teams moving fast. I specialise in the messy middle - where business goals meet technical reality.
How do you keep distributed teams working seamlessly together?
How do you keep everyone on the same page?
What happens when something goes wrong during a project?
What's it like working with you?
What kind of work do you do?
I solve complex product delivery challenges for digital platforms and commerce brands. From managing backend integrations to coordinating multi-platform releases, I bring structure to technical complexity and keep teams moving fast. I specialise in the messy middle - where business goals meet technical reality.
How do you keep distributed teams working seamlessly together?
How do you keep everyone on the same page?
What happens when something goes wrong during a project?
What's it like working with you?
Omar Qazi, Senior Software Engineer
£18M+ Revenue
Tiktok shop specialist
BCS Certified
that performs
that sticks
STRATEGY
PRODUCT
“Amy ability to bring structure and focus to complex technical initiatives made a real difference to our delivery pace and confidence.”
Wilson Govindji, Delivery Manager
"Amy solved problems immediately ensuring our TikTok Shop was performing correctly on the backend no matter the time of day."
CIssy Jones, Social Media Manager
“Amy's mix of empathy, strategic thinking and strong product focus made her an invaluable asset to our team.”
Omar Qazi, Senior Software Engineer
“Amy's ability to align stakeholders, manage competing priorities, & keep teams focused on delivering value is truly exceptional.”
Jawad Zaib, Senior Software Engineer
“Amy bridges the gap between technical implementation and business needs with clarity and precision"
Mehmet Ali Kandemir, Senior Developer
“Amy's structured thinking and thoughtful problem-solving had a huge impact on our product’s success.”
Noaman Ilyas, Software Engineer
“Amy led with clarity and empathy in a high-pressure, fast-moving environment and always delivered”
Rafe Bell, Technical Product Manager
“Amy's positive attitude made a real difference to our team dynamic. She’s calm under pressure, patient and always helpful.”
Birsen Aydin – Senior Software Developer
“Amy ability to bring structure and focus to complex technical initiatives made a real difference to our delivery pace and confidence.”
Wilson Govindji, Delivery Manager
"Amy solved problems immediately ensuring our TikTok Shop was performing correctly on the backend no matter the time of day."
CIssy Jones, Social Media Manager
“Amy's mix of empathy, strategic thinking and strong product focus made her an invaluable asset to our team.”
Omar Qazi, Senior Software Engineer
“Amy's ability to align stakeholders, manage competing priorities, & keep teams focused on delivering value is truly exceptional.”
Jawad Zaib, Senior Software Engineer
“Amy bridges the gap between technical implementation and business needs with clarity and precision"
Mehmet Ali Kandemir, Senior Developer
“Amy's structured thinking and thoughtful problem-solving had a huge impact on our product’s success.”
Noaman Ilyas, Software Engineer
“Amy led with clarity and empathy in a high-pressure, fast-moving environment and always delivered”
Rafe Bell, Technical Product Manager
“Amy's positive attitude made a real difference to our team dynamic. She’s calm under pressure, patient and always helpful.”
Birsen Aydin – Senior Software Developer
“Amy ability to bring structure and focus to complex technical initiatives made a real difference to our delivery pace and confidence.”
Wilson Govindji, Delivery Manager
"Amy solved problems immediately ensuring our TikTok Shop was performing correctly on the backend no matter the time of day."
CIssy Jones, Social Media Manager
“Amy's mix of empathy, strategic thinking and strong product focus made her an invaluable asset to our team.”
Omar Qazi, Senior Software Engineer
“Amy's ability to align stakeholders, manage competing priorities, & keep teams focused on delivering value is truly exceptional.”
Jawad Zaib, Senior Software Engineer
“Amy bridges the gap between technical implementation and business needs with clarity and precision"
Mehmet Ali Kandemir, Senior Developer
“Amy's structured thinking and thoughtful problem-solving had a huge impact on our product’s success.”
Noaman Ilyas, Software Engineer
“Amy led with clarity and empathy in a high-pressure, fast-moving environment and always delivered”
Rafe Bell, Technical Product Manager
“Amy's positive attitude made a real difference to our team dynamic. She’s calm under pressure, patient and always helpful.”
Birsen Aydin – Senior Software Developer
“Amy ability to bring structure and focus to complex technical initiatives made a real difference to our delivery pace and confidence.”
Wilson Govindji, Delivery Manager
"Amy solved problems immediately ensuring our TikTok Shop was performing correctly on the backend no matter the time of day."
CIssy Jones, Social Media Manager
“Amy's mix of empathy, strategic thinking and strong product focus made her an invaluable asset to our team.”
Omar Qazi, Senior Software Engineer
“Amy's ability to align stakeholders, manage competing priorities, & keep teams focused on delivering value is truly exceptional.”
Jawad Zaib, Senior Software Engineer
“Amy bridges the gap between technical implementation and business needs with clarity and precision"
Mehmet Ali Kandemir, Senior Developer
“Amy's structured thinking and thoughtful problem-solving had a huge impact on our product’s success.”
Noaman Ilyas, Software Engineer
“Amy led with clarity and empathy in a high-pressure, fast-moving environment and always delivered”
Rafe Bell, Technical Product Manager
“Amy's positive attitude made a real difference to our team dynamic. She’s calm under pressure, patient and always helpful.”
Birsen Aydin – Senior Software Developer
I transform digital challenges into strategic product solutions that drive measurable growth & user adoption.